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- Brands answer the call to the 2nd ‘Cercle des .marque’ event
- Analysis of the .RE
- About the attack on French ISPs’ DNS resolvers
- Using Afnic open data : example with the term COVID
- Hosting a domain name with compound characters
- Eligibility of a holder located in the United Kingdom post Brexit
- Can compound characters be used in a domain name?
- Functioning of Afnic during lockdown
- Which Top Level Domains have an IP address?
- Lala Andriamampianina, may you rest in peace
- Resolutions for 2020: Afnic goes elliptic
- 6 tips to prevent your website from being hacked
- In search of low-cost nTLDs
- Exploring the city through the .paris community
- .org - an alternative perspective
- Looking back on the success of the first meeting of the Cercle des .marque
- Key success factors for Internet extensions: an evaluation grid
- [Video] Conclusions on the Internet Governance Forum (IGF) France 2019
- A brief example of using Afnic Open Data
- Food for thought on the "new TLD" business models
- 30 years of success and danger: the Web, URLs and the future
- [Success stories] Strengthen your infrastructure to suit your ambitions
- February 1, 2019: is the DNS going to shake?
- [Success stories] They chose to have their own TLD
- [Success stories] .museum, how a historic Internet suffix was revived
- The main steps in effectively launching your .brand
- 6 secrets on how to improve the renewal of domain names
- [Video] Back to IGF 2018 in Paris
- A .BRAND to enhance customer experience
- Afnic commits to DNS security at the international level
- Replacement of the KSK of the root zone: Are you ready?
- How the SNCF implemented its new digital strategy with oui.sncf
- Franco-Dutch research project on automatic classification of domain name abuse
- The auditive memorization of domain names
- What are the possible actions against domain name abuses?
- Identity theft by domain name: what Afnic does
- Cybersquatting, Spam, Phishing… the different types of domain name abuses
- [Video] Review of the French Internet Governance Forum 2018
- Custom Internet extensions: the opportunities for brands
- How to avoid inadmissibility in the SYRELI procedure
- Which English terms are most used in .FR domain names?
- Domain name security, the example of cryptocurrencies
- What are the terms most used in .fr domain names?
- Personality test: Are you ready for GDPR?
- Do GeoTLDs like .alsace have an effect on local SEO?
- The 11 vital locations to display your domain name!
- What means of action for a Right-holder ineligible under the Naming Policy?
- Domain name litigation: the recognition of an AOC rights in the SYRELI procedure
- Why choose a domain name under a geoTLD?
- Afnic, a community first and foremost!
- The defense of personality rights in the SYRELI procedure
- When will the next round of the new gTLDs take place?
- A million good reasons for coming to the Afnic Forum...
- Yeti DNS-over-TLS public resolver
- 2016, the beginning of a new cycle for Afnic
- .fr has just passed the 3 million domain names milestone
- My experience inside the Afnic Legal Department
- Future of ICANN Privatization? Internationalization? Supervision?
- Excellence at Afnic - Our coming-out
- Speech at the transmittal of the IANA Stewardship Transition Plan
- Exclusive offer: 100% money back on your domain name*!
- 8 tips for choosing the right domain name
- IPv6 and DNSSEC are respectively 20 and 19 years old. Same fight and challenges?
- L.45-2 paragraph 1 of the CPCE: When a domain name disrupts the French law
- How to avoid getting your domain name stolen by email?
- Accountability and IANA transition: behind the scenes
- Stop selling domain names!
- abc.xyz : erratum.xyz
- A comprehensive approach to French regional branding
- abc.xyz : Meanwhile, back in France…
- abc.xyz: Why not alphabet.com? (The conspiracy theory version)
- abc.xyz : The controversial success of .xyz
- Corporate Communications, Constant Crisis
- abc.xyz : Why not alphabet.com ?
- alphabet.xyz : How Alphabet got its domain name
- abc.xyz : Don't worry, we're still getting used to the name too!
- IANA transition crosses a major milestone in Buenos Aires
- A day in the life of the Icann empowered community
- IANA transition : the machine is moving, but the deadline is approaching
- Corporate Social Responsibility and the DNA of ccTLDs
- China Changing in Leaps and Bounds
- Towards a less intrusive DNS
- ICANN: what does accountability stand for?
- ICANN Singapore. A debate at the other end of the world
- ICANN Reform, or opening Pandora's box
- Internet Governance Forum: What is to be done?
- Slam spam!
- Icann : freeze !
- Scams and identity theft, the experience of a SYRELI reporter
- French Regional Reform Does Not Mean the End of GeoTLDs
- Lessons Learnt from NETmundial
- Suggestions for a successful IANA transition
- Wind of change at Afnic!
- Back to the future of the Afnic Legal Service
- The US Backs ICANN for Internet Governance
- Should the registrars streamline their gTLD strategy?
- The IANA elephant in the room
- 2014 : change of course for the naming system
- Why do regions want a place online?
- What can Afnic do?
- Internet governance: let’s get to work!
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Looking back on the success of the first meeting of the Cercle des .marque
2 December 2019 - By Cédric Michel-Flandin
AFNIC, the French domain name registry, has launched the Cercle des .marque (The BrandTLD Club), a forum dedicated to custom Internet Top Level Domains and open to brands and their representatives. On 14 November 2019, some forty or so members met for the first event held at the Hôtel du Louvre in Paris. Participants unanimously welcomed the prospects that emerged from this session, which produced a wealth of shared experiences.
In view of the dynamism of French brands in this area (France ranks fourth among countries with active dot brand domain websites), we wanted to bring brand representatives together to exchange views on the development and command of their digital territory. This first event provided an opportunity to discuss the challenges facing brands online and how a custom domain can help respond to them tangibly and durably.
Why launch a brand Internet Top Level Domain and how to develop it? What are the take-aways from these exchanges?
- A brand is one of a company’s most strategic assets. It requires continuous investment to strengthen and protect it in the long term.
- A website address with a custom Top Level Domain allows the brand to regain possession of its proprietary digital spaces, to strengthen trust and to guarantee its online users greater security (in a context of rampant fake news and cybersquatting for example).
- To illustrate these challenges, .bnpparibas and .sncf shared their experiences with using their TLDs. These two TLDs contribute to giving their online presence a unique identity as well as to improving control of the domain name system in response to tough security challenges.
- BNP Paribas spoke of the great interest shown in its brand TLD both by in-house users and customers. It enables the group to provide its partners with improved technical and operational security as well as guaranteeing the authentic provenance of its online services and its communications. Lastly, it reflects a spirit of innovation and tends to promote a sense of togetherness among Internet users.
- The French state railway operator SNCF presented its rebranding and the migration of its online reservations platform voyages-sncf.com to its new address: oui.sncf. This website generates annual revenues of €4 billion, so it was of primordial importance to the SNCF to make sure it maintained its natural search engine optimisation. The company relied on a well-founded communication plan to introduce its new brand and thus encourage users to search for “oui.sncf” on Google, in turn improving its indexing. This switch-over project, which greatly motivated employees, was a resounding success. The website oui.sncf saw its traffic increase by 10% just three months after going live.
- Having participated in the ICANN discussion meetings and forums, we believe brands will once again be able to apply for their Top Level Domains from 2022 on. Businesses are urged to start thinking about this now, since the application submission period may well be limited to just a few weeks. This session was an initial step, the aim of the Cercle des .marque community being to continue to exchange ideas and experiences on brand domains. We are pleased to have been joined by people from a wide variety of different businesses and with expertise in a range of different fields. The discussions and shared experiences confirmed that adopting a brand TLD is a strategic, transversal project to sustainably strengthen a brand.
- Are you a brand representative? Do you want to take part in the debate and/or join the Cercle des .marque? Contact us at the following address: cercle-marque@afnic.fr
- For more information and to find out all about the advantages of a .brand TLD, download our white paper "Benefit from brandTLD opportunities".
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